Today, your customers have what they wanted yesterday – but nowhere near what they’ll want tomorrow. The solution? Keep innovating your product. And provide excellent customer service. When it comes to insurance, that goes double!
Insurance isn’t telecom, where you choose between just 3 players and keeping the same number is a matter of habit and convenience – convenient enough that you’ll turn a blind eye and happily pay a few dozen CZK more per month than you would with a competitor.
That doesn’t work in insurance. Right around the corner, 5 other advisors and 15 other offers are waiting for your client.
So how do you take care of them so they don’t leave?
Don’t sell them a policy as an “off-the-shelf” product, but as a service – comprehensive, as personalized to them as possible and, above all, easy to understand. And if you also present a comparison of multiple offers, your credibility goes up, because you’re not pushing just one brand.
The insurer’s logo on the letterhead still matters, but less and less once the client can compare everything online for themselves.
That’s why the insurance of the future won’t be about what the client needs today, but about what will help them tomorrow – covering them before they even realize they need it.
That’s the direction our industry has to take if it wants to stay relevant – so that clients don’t switch simply because someone knocks on their door with an offer that’s CZK 100 cheaper.
