About the client
Everyone knows AAA Auto. At the very least, anyone who has ever looked for a car for themselves or their family has come across the vehicles it offers. AAA Auto’s goal has always been to provide customers with a complete service, not merely to act as an intermediary in the purchase of a car.
The challenge
AAA Auto is constantly looking for ways to improve its internal processes and offer a broader range of services, at a level of quality that lets customers be fully taken care of right at the point of purchase. One of the key products without which a customer cannot drive their newly purchased car off the used-car lot is insurance. But how do you provide a complete insurance offer and comparison without the salesperson having to log into the systems of every insurer on the market and spend tens of minutes comparing what each policy covers and how much it costs?
Our solution
During our analysis, we found that the key metric the company tracks is the time employees spend calculating insurance at the expense of customer service. Customers, on the other hand, value most a low price with the kind of coverage they would otherwise try to arrange themselves through their insurance broker. In other words, AAA Auto’s employees want the shortest possible funnel to a calculated quote, while customers want a clear price-to-quality ratio for their insurance.
Since this isn’t our first time working with insurers’ APIs, we built AAA Auto’s application on our own solution, which we named Verzuz. At the time of writing this case study, dozens of clients already run on it, including AAA Auto. It is a tool whose development took more than 3,500 man-days – and today, we can save clients like AAA Auto all of those days.
Thanks to implementations with the largest clients on the market, we were able to fine-tune the policy-issuing process, resulting in more than 50% time savings compared to the solution the client had used before. Among other things, AAA Auto is also able to upsell 1.2× more products – not only in the Czech Republic, but in Slovakia as well.
